Don't forget to apply your Rogaine before you go to bed!

Rogaine, the leading brand of minoxidil, is making a lofty attempt to reposition their product as an everyday essential in the bathroom, alongside toothpaste and shaving cream. The marketing strategy was born following a highlight year in 2007, after the release of a new foam formulation.  Instead of being a product men use after hair loss has already begun, Rogaine wants to target a younger demographic by becoming a mainstay in their medicine cabinet as a preventive measure (you  don't want to be bald the same way you don't want rotten teeth!). Problem is, Rogaine is a bit more expensive than a tube of toothpaste. Good luck, guys.